Vendor Selection
- Is there a process within your enterprise for choosing social media vendors? Which group oversees vendor selection (IT, Marketing, Product Management)?
- Who are the leading vendors in the social media application space?
- Who are the best White label social media vendors?
- Many ad firms and consulting firm claim to recommend a specific vendor they are comfortable with rather than the best in their field. How do you handle vendor recommendations to be sure they are legitimate?
- Who owns your data if you choose a vendor? How difficult will it be to migrate to a different platform?
“A new category of software is emerging, software intended to augment social systems. Not to change the company inadvertently,like email did, when the electronic analog of interoffice mail became something else, grew into something else by changing theway people communicated, and led a change in the structure of the company. No, this generation of software is intentional, designed from the start to guide human behavior into new paths and patterns, to counter prevailing ways of interaction. I call these social tools: software intended to shape culture.”
— Stowe Boyd [/Message, August 1999]
Jeremiah Owyang's list of White Label Social Media Vendors
Suggested methodology
- Focus on needs rather than technology
- Decide on objectives first, then consider options
- List feature requirements
"Hype around enterprise use of social media has been high for a couple of years. Yet it is not all just hype:
IDC found in 2007 that enterprise users were indeed using all sorts of social media tools on a regular
basis. 25.4% of employees in large enterprises were contributing to blogs more than three times a week
for business purposes. A full 53.4% of all large enterprise employees read blogs more than three times a
week. However, it was also clear that many of these social media tools were not being managed by
enterprise IT groups – 20% of the companies surveyed managed none of the social applications being
used by their employees."
http://www.idc.com/getdoc.jsp?containerId=211945
Comments (0)
You don't have permission to comment on this page.