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Target

Page history last edited by Doug Pollei 15 years, 10 months ago

Brands Start You Engines - AdAge

http://adage.com/abstract.php?article_id=126636&mv=1

 

Forrester PodCast

The Changing Interactive Marketing Organization: How can interactive marketing teams integrate and work effectively with other marketing functions? Shar VanBoskirk joins Jim Cuene, director of interactive marketing at General Mills, and Lance Thornswood from Target Corporation to discuss this. Length: 18:21, file size: 8.4MB mp3

 

Successfully Managing 'Frenemies': An Interview with Target’s Interactive Creative Director

http://www.mpdailyfix.com/2008/03/successfully_managing_frenemie.html

 

Star Tribune on Target and Facebook

http://www.startribune.com/business/11987331.html

 

Ogilvy Feedback on Target Blogger Relations

http://blog.ogilvypr.com/?p=279

 

Deepening our Connection with Guests

http://www.msi.org/conferences/conferences.cfm?conf=70&page=118

Lance Thornswood, Group Manager, Interactive Marketing Creative, Target Corporation

We believe Target is recognized by not only our bull’s eye logo, but by the way we differentiate our products, offer value, communicate to our guests, and give back to the community. We focus our efforts on building a brand experience that reaches far beyond our guests’ expectations. Target is a place where guests go to find great design at an affordable price. Whether shopping for a toothbrush or a new handbag, we want our guests to find the unexpected. Through strategic efforts that deepen our connection with guests, we strive to build brand loyalty among our core guests.

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