Brands Start You Engines - AdAge
http://adage.com/abstract.php?article_id=126636&mv=1
Forrester PodCast
The Changing Interactive Marketing Organization: How can interactive marketing teams integrate and work effectively with other marketing functions? Shar VanBoskirk joins Jim Cuene, director of interactive marketing at General Mills, and Lance Thornswood from Target Corporation to discuss this. Length: 18:21, file size: 8.4MB mp3
Successfully Managing 'Frenemies': An Interview with Target’s Interactive Creative Director
http://www.mpdailyfix.com/2008/03/successfully_managing_frenemie.html
Star Tribune on Target and Facebook
http://www.startribune.com/business/11987331.html
Ogilvy Feedback on Target Blogger Relations
http://blog.ogilvypr.com/?p=279
Deepening our Connection with Guests
http://www.msi.org/conferences/conferences.cfm?conf=70&page=118
Lance Thornswood, Group Manager, Interactive Marketing Creative, Target Corporation
We believe Target is recognized by not only our bull’s eye logo, but by the way we differentiate our products, offer value, communicate to our guests, and give back to the community. We focus our efforts on building a brand experience that reaches far beyond our guests’ expectations. Target is a place where guests go to find great design at an affordable price. Whether shopping for a toothbrush or a new handbag, we want our guests to find the unexpected. Through strategic efforts that deepen our connection with guests, we strive to build brand loyalty among our core guests.
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