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Panelists

Page history last edited by Doug Pollei 15 years, 10 months ago

 

The Presenters - Panelists:

 

Jim Cuene – Director, Interactive

General Mills Inc. Minneapolis, Minnesota

 

 

Jim leads an internal consulting group that provides support for interactive marketing for all divisions. Other responsibilities include managing interactive agency relationships, overseeing high volume consumer websites, and leading enterprise social media strategy. Directs team responsible for consumer CRM efforts. Jim is also a working father of 2, would be musician, cycling enthusiast who likes a good movie, too. Jim is regularly invited as a guest speaker for local and national conferences on e-commerce, usability, e-learning, blogging, new business creation and site search strategies.

 

 

Brad Smith – VP of eCommerce and Digital Marketing

Fingerhut Direct Marketing - Minneapolis, Minnesota

 

 

Brad Smith is the Vice President of eCommerce and Digital Marketing for Fingerhut Direct Marketing. In his current role, Brad has full revenue responsibility for the company´s Web site marketing and operations. This includes the customer site experience, and all feature/functionality design. In addition, he is responsible for all online customer marketing and acquisition, including paid search, email marketing, affiliate marketing and other online media activity. Since joining the company two years ago, the company´s Web store has grown by nearly 300% and in 2007, had sales in excess of $154 million.

Prior to joining Fingerhut, Brad spent five years at General Mills, where he was the Director of Interactive Marketing and ran the company´s centralized interactive advertising and Web site production group. Under his leadership, General Mills established a direct-to-consumer database of more than 9 million households and saw BettyCrocker.com become a Top 10 food site. Called "Household Marketing," the database strategy had one of the highest marketing returns of any marketing program in the company. Brand spending on interactive media also increased significantly.

Before his time at General Mills, Brad spent nearly a decade in the traditional and interactive agency world, designing and executing marketing strategies for a client roster that includes Zale Corporation, Ralston Purina, Microsoft, MasterCard and American Express Financial Advisors (now Ameriprise). He began his career at Jackson Hewitt, where he worked in the company´s marketing department as an advertising specialist.

He has been a frequent guest speaker at industry events and graduate schools that include the Tuck School of Business (Dartmouth) and the Carlson School of Management (University of Minnesota). Brad has a B.S. from Virginia Tech. 

 

 

Gary Koelling – Creative Director Social Technology

BestBuy. Minneapolis, Minnesota

 

 

Gary helped develop Blueshirtnation.com for BestBuy. Their objective was to obtain more information about customer likes and dislikes through the blue-shirt-wearing sales associates on the floor of the sprawling entertainment and appliance retail giant. This information would help Best Buy create more effective advertising. “I grew up on a farm wanting to be a writer, went away to the city and learned how to write then became an account guy. I didn't like that so I became a copywriter. I liked that a lot. Then I became a creative director and that's pretty fun too.” Gary previously worked at Carmichael Lynch, Colle McVoy, and Campbell Mithun.

 

 

Jason Kleckner – Manager Information Architecture

Target Corporation. Minneapolis, Minnesota

 

Jason is manager, information architecture and guest research with Target. He’s responsible for setting the strategies, supporting business processes and building a team responsible for establishing a solid foundation upon which best-in-class interactive experiences are built. Beginning his career as a production artist, he went on to be the development manager and co-owner of Freshly Wired before starting at Target as a manager for web creative projects. This has given him plenty of time to check out the local interactive community, which he says, “Is so vibrant, and truly produces some of the best work in the country. It’s great to be able to network with an extremely intelligent group of people who are so passionate about their work and interactive in general.” How does he balance a busy work life with family and lots of home improvements to an old house? His advice is, “Don’t take yourself too seriously and don’t take others too lightly. You should have fun everyday and enjoy the process as much as the results.”

 

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