- What are some of the general internal complaints about social technology?
- Does your IT department oppose outside deployments of social technologies? Is this seen as a security issue to host information outside the firewall? Is the data at risk?
- Does you CEO use or follow social technologies?
- Do many within the organization hope social technologies are a fad and will pass soon so more control comes back to the company.
- Why all are all these people blogging, chatting, and wasting time? Where am I going to find the time in my schedule to blog? How do you overcome these comments with employees?
Some additional related questions:
Can you afford not to join your customers in their conversation online?
Are customers in charge of the marketplace now? Can the message be controlled?
As companies engage with their customers & listen to their needs customer satisfaction will increase.
Will your company be able to stay competitive based on traditional marketing? Do the benefits of adding new marketing techniques outweigh the risks?
IT i
IT is a key barrier to corporate Web 2.0 uptake, users say
Office 2.0 attendees say IT workers reluctant to change traditional processes
Heather Havenstein (Computerworld)
"At Medtronic, the interest among employees for Web 2.0 tools has "exploded," said Scott Mark, an enterprise application architect at the medical device manufacturer. However, he added, the company has to move slowly because it must comply with numerous regulations. For example, he noted that many Web 2.0 collaboration tools allow anyone to update content. To meet various records management regulations, he said, the company must find away to archive all those changes.In addition, because the company is moderated by the federal Food and Drug Administration, all content on its Website -- even that contributed by end users -- must meet FDA requirements, he said."There is a real concern there that we have to moderate and be aware of those things and make sure it is a messagewe are allowed to have out there," Mark said. "A lot of times IT gets put in a big position of being the enforcers ofthese compliance issues. All this Web 2.0 experimentation is going on. Some old-fashioned IT organizations aretrying to shut that down. Smart ones are trying to classify them as experiments ... before they take things to anenterprise level."
Holy Web 2.0 Herding Nightmare
Question: Do today's new collaboration tools make it harder for IT to wrangle corporate information, or easier? Answer: Yes.
By Andrew Conry-Murray
InformationWeek
"Sadly, all IT gets out of the deal is a big fur ball as it struggles to organize corporate content run amok. The potential for exposure of sensitive information or theft of intellectual property runs high, as do concerns about noncompliance with corporate or third-party requirements as end users scatter sensitive information around the Internet. If the company gets tangled in litigation, data relevant to discovery requests may be lurking unknown on third-party servers, exposing the organization to financial or legal sanctions. We have to get a grip on this problem, but how? You can ignore Web 2.0 tools, or try to shoo users away. If you take one of these approaches, let us know how it works out for you. A better approach is to embrace new collaboration methods, whether through an in-house deployment, a software-as-a-service option, or both."
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