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General Mills

Page history last edited by Doug Pollei 15 years, 10 months ago

 

Food, Beverage Brands Top CPG Website Rankings

 

CPG brand sites attracted a total of 66.4 million US visitors in the third quarter of 2007 — up 10 percent compared with the year-earlier period.

http://www.marketingvox.com/food-beverage-brands-atop-cpg-website-rankings-035232/

 

Forrester PodCast

The Changing Interactive Marketing Organization: How can interactive marketing teams integrate and work effectively with other marketing functions? Shar VanBoskirk joins Jim Cuene, director of interactive marketing at General Mills, and Lance Thornswood from Target Corporation to discuss this. Length: 18:21, file size: 8.4MB mp3

 

Enterprise Social Media Interview with Jim Cuene

Efficiency is elusive/It’s hard to execute social media efficiently- Large companies have made a science out of finding efficiencies in media, and have been pretty successful squeezing most of the fat out of production budgets. But, social media, in a lot of ways, is the exact opposite of mass: Labor intensive, highly involved, non-standardized.

http://www.toprankblog.com/2008/05/interview-enterprise-social-media/

 

http://eatbetteramerica.com/

 

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