Budget Considerations
Evaluation of business needs & proposed ROI for utilizing social media internally & externally
Definition of strategies that align with organization's mission & business needs
Social media platforms
- Evaluation time & vendor demo's
- Software solutions - Costs & ongoing maintenance costs
- Impact on IT for installation & maintenance
- Training
Community Management costs (internal, external or both)
- Community Manager position
- Evangelist program - compensation?
- Incentives for Moderators & Volunteers
Ongoing Professional Development
Expect $4.6 Billion In Spending By 2013 As Large Companies Embrace Web 2.0
Oliver Young - Forrester Research
“Enterprise spending on Web 2.0 technologies will grow strongly over the next five years, reaching $4.6 billion globally by 2013, with social networking, mashups, and RSS capturing the greatest share. In all, the market for enterprise Web 2.0 tools will be defined by commoditization, eroding prices, and subsumption into other enterprise collaboration software over the next five years; it will eventually disappear into the fabric of the enterprise, despite the major impacts the technology will have on how businesses market their products and optimize their workforces.”
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